Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Excelsis Consulting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used it once. Ran a query and an ad exploded in my face. Deleted. Developer got offended because I gave an honest review. Poor baby. Here’s the problem... Many apps have ads. There are ads and THERE ARE ADS. In this case, the ads take over the entire screen and prevent any further action until they pass or are dismissed. This essentially discourages the reasonable evaluation of the app, which therefore prevents upselling to the paid version. To the developer - LISTEN to your reviewers and try to understand why they’re giving you poor ratings instead of getting offended. Many here are saying the same thing - the ads are too “in your face”. I, for one, don’t tolerate this and therefore deleted the app and left a 1 star rating. I don’t care that you’ve been trying to succeed (apparently without much progress) since 2012, as it is apparent why you’ve been unsuccessful in almost 10 years of trying - you don’t listen to your market.
Already had the no-ads version, updated, and now it wants to charge 8.99 for no-ads? There's no option to restore previously purchased options (something that is required by Apple for apps). Edit: Developer says to restore purchases but there is no way to do that (as I pointed out).
It woeks well & is simple. I would suggest to tone down the ads & opt for in app purchases that add value. Also, the tableviews could use some styling. Lastly, number of rows returned should show at top. Nice work!
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| Name | Price | Type |
|---|---|---|
| Premium | $9.99 | One-time |