Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗jacques perche · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Better than the louvre
App worked exactly as promised right up to the preview of the final album, but then it wants me to take a photo for the front cover, why can’t I just use a photo from my library? At this point in my visit I’m standing in the bookstore having spent an hour or more walking through the museum taking photos and capturing my favorites in the app. So I don’t want to have to go all the way back to my favorite painting and snap the picture with app when I could just quickly upload a photo…. I don’t want a plain cover… or at least let me choose the cover that’s shown in app (that looked great). Another helpful thing would be to give me a hint of how many images makes up a good book. I tagged 16 pictures thinking even numbers would be better but the turned them into a 23 page book…. Which seems a bit lopsided
Don't bother photographing the artworks in the museum any more, print them! Thanks to the free Myse app, you can compile your own visit catalogue wh...