Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boy Scouts of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a key 3 leader, it is frustrating the lack of ability to lookup usable roster info such as parent contact information and rank. It is basically only useful for confirming a name and getting a phone number. Basic info - parent name(s), email and phone should be shown. The web browser on the other hand is beyond overly complex and detailed, with a multitude of confusing, duplicative fields to toggle in or out of a roster report. With the importance of youth protection, relevant parent contact info is paramount. And should be easy to gather. This seems like an obvious function and a frustrating omission.
With feedback and patience, things have improved since this app first launched. As a millennial Scouter, this app works just fine and as intended. Having assisted my… more seasoned fellow Scouters in how to use their phones, once they get the hang of things, they too find the app just fine.
I can see that an application or inquiry came in, but that’s about it. I cannot see the Comments in either area, or take any action on applications. I need the same functionality as I have on the website. If I have to open a mobile browser & login to the website to do what I need, then what is the point of the app?
MyScouting Tool gives the ability to access your training resources and take courses including SYT; track training completions; download or send by em...