Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Santander Consumer Bank AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is straightforward to use, but some important comfort functions are missing. There is no search for transactions by keywords or amounts. Only a simplistic filtered view. Santander Apps in other markets have a search function according to the screenshots. IBANs from transaction view cannot be copied and hence not easily being added to contacts. Finally, the font size is pretty small compared to other bankiing apps and I have not yet figured out how to make it larger.
Users cannot setup push notifications that alert us when money comes into our Accounts through the app. You can only get notifications of money going out. I have to manually log in to see if any money/income/refund comes into my account. Also there are annoying SantanderSign approval requirements every time you make transfers even between your own accounts within the app. Which take you out of the app to the SantanderSign app and back again. The UX is so weird. And there’s no built in way to transfer Euro to USD or other currencies using Wise in the app. There is no English support on the app nor is there any English support through their customer service team — even though they have Santander/Openbanks in the US. This is all very inconvenient and takes up way too much of my time as a banking customer! It’s to the point where I am looking to transfer all of my money including my monthly income out of Santander and use their checking and savings accounts only as a “backup”/secondary option.
I can’t transfer money. And the phonesupport tells me to send an email with a screenshot and wait 7 weeks for an answer. Or fly back from vacation and go into one of their branches. This is crazy!
MySantander Online Banking für Ihre Konten, Karten, Kredite und Finanzierungen in einer App. „Santander Banking“ ist jetzt „MySantander Online Bankin...