Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Outdoor Channel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of the app and it has gotten much better than when I first bought it. The app was buggy before, but maybe it was my first edition smart tv. I’ve upgraded since, and it has been much better. I am staying subscribed out of commitment to the idea for hunters everywhere to have a community. Streaming cable elsewhere doesn’t provide much of a resource for hunting and the outdoors. App developers, if the category section actually provided shows under the different hunting styles, that would be great. It is there, and the playlists are a good idea, but the number of shows in the playlists aren’t updated nor are there many shows under some. If you could search by show, that might help.
Love the shows and quantity but the performance of the app and even the website is terrible. The app feels cheap and not up to the standards of even basic apps these days. The app crashes constantly. Using with chromecast requires constantly disconnecting and reconnecting to watch the next episode. I also cannot chromecast downloaded episodes to avoid buffering or crashes. The app should easily be able to let you continue watching from where you left off. Not only does it not show you where you left off but it defaults to the most recent season. Why wouldn’t your watchlist and favorites be the first thing you see? Instead it is the networks shows they are pushing. I shouldn’t have to navigate through multiple menus every time I want to watch a show. The website also seems to almost slow to a halt during peak hours which means for all those $10 fee’s they aren’t using enough servers. The website also consistently crashes or has a network error despite my internet working fine. For this type of monthly fee the app and website should be flawless. I really expected much more for the premium price.
TL;DR Awesome content, lackluster and frustrating user interface. So much room for improvement. Search feature seems to return the same results, no matter what the search terms are. Show titles are hard to read when browsing because there is no text, just a tiny version of the show’s logo overlaid on a small image. Can only turn your device to the left. The screen won’t flip if you need or prefer to rotate right. Clicking on something takes pinpoint precision or nothing happens (sometimes it takes two or three clicks even being careful to touch exactly on the center of the X). When menus spill open, their position on the screen changes. No way that I’ve found to read an episode synopsis. Sometimes the title bar of the phone is inaccessible making it impossible to check the time unless you exit the app. Sometimes it never goes away. Show audio continues to play after exiting the app. Skimming through a show is very cumbersome. Simply tapping the screen to check the progress through a show causes about 5 seconds of black screen for some reason. I have to re-log in every time I use the app. I’ve noticed that after reviews pointing out issues, the app developer always asks users to contact tech support to help them fix these issues, but why do we have to spend our time helping them fix all this. We point the issues out, they should be able to take it from there. If they can get the user interface even close to on par with other apps like Netflix, this app will be amazing and totally worth the cost. P.S. The ability to download the shows for offline playback is awesome!
MyOutdoorTV gets you motivated with world-class hunting, fishing, and shooting content — with more ways to watch: On-Demand; Live Events including Maj...