Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OPPD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Initially gave OPPD app a scathing review, and I admit, user error. Had a VPN running and it conflicted with the app. Would not allow any input at login screen. VPN, app works like a charm. Newsflash: in this day and age you have to be smarter than your own useful utilities which are active on your phone.
Manage your OPPD account on the go with MyOPPD. • Report outages and view restoration efforts • View or pay your bill • Access billing & payment his...