Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Notre Dame du Lac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
08/05/2020: A couple issues with the pilate version if the app’s future state goal is an enriched and targeted social media platform. 1) App allows you to follow affinity groups, but it is not search friendly for finding other people in those groups. 2) Outside of creating an event, there is no real way to share information. 3) The GeoSearch feature appears to be tied to a pre-defined distance from your current location. It would be nice to be able to update your search location to search other cities.
Connect with your Notre Dame clubs, classes, and groups, and stay up-to-date on the latest news and events. The myNotreDame mobile app is the official...