Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moffitt Cancer Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to work perfectly. I just got off the phone with billing who says I’m delinquent because I haven’t paid my bill. When I go into the app, there are no bills, and there are no statements, and there’s nothing indicating I owe any money. The woman on the customer service line said that anyone using an Apple device will not be able to open the documents in the app or on the web, you need to use a Windows device. That’s not helpful and it used to work. So how am I supposed to know that I owe a fee? Anyways, until it is fixed, this app will be getting one star from me. Date: June 2024
The app provides a lot of really useful patient and hospital information. The only complaint I have is the Touch ID login function using iPhone occasionally stops working and I’m forced to use userid and password to login; the only way to fix this fault is to delete and reinstall the app, then login with userid and password to turn Touch ID on again. Super annoying.
So very useful and intuitive to use. My only suggestion would be to add a simplified version with less data and buttons linked to most commonly used resources, I.e. messages, appointments, lab results. However this does not detract from my 5 star rating!
MyMoffitt Patient Portal app provides easy access to your Moffitt Patient Portal from your phone or tablet. Here you can view your latest health care...