Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Marietta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You cannot type in addresses on the map feature else “outside city limit” error message will present. Instead, you have to click the symbol to allow access to location and then adjust the pin that is dropped! Word filter is annoying since “homeless” or “kill” will trigger error. I receive 500 errors randomly and cannot submit more than 2 request else app will crash.
Maps feature to report a problem doesn’t work. Therefore cannot submit a problem.
Unable to make a request because the map/location malfunctions. Continuous crashing.
MyMarietta is your connection to the city of Marietta, Georgia! The app provides the latest news and events from Marietta City Hall and lets you easi...