Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyHome Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Takes ages to load, can’t even move forward to the next page of your saved properties with one click - they had to find a way to make it more complicated. Seriously wonder who they employed to design this app. Can’t even get the basics right. Embarrassing.
It will find properties in a locality you want and has granular search keys, however a map search would be far more useful - and while a map will appear, it only does so AFTER you have entered search criteria and then it doesn’t update the map as you move it around - so you have to go and input your search areas again. Not intuitive!
This turned out to be an unexpectedly great app. Unlike many I've dowloaded, the app runs smoothly on my old iPhone, maybe because of its fairly simple design. It would be nice to have a maps feature, but I appreciate the interface as is and have had no problems thus far. Pretty decent!
The new MyHome app is built from the ground up to deliver a greatly improved experience across all platforms. Search through thousands of property lis...