Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Services Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once again the Australian government proves that it likes to pay people to recreate perfectly good existing apps 🤦🏻♂️ Why create this app and force me to use it when I have a perfectly good authenticator in the form of Microsoft Authenticator, which I’m using for everything else. This app won’t even I let me backup my details on iCloud in case I swap/lose my phone like most other authenticators. And to make things worse it looks like if I can’t use this app (because my phone is lost or broken) I can just ask them to send me a text message and it’ll bypass the whole thing! Everybody knows that text message 2FA is outdated and not secure. Why is the government forcing us to use an app which is ready five years out of date?
Only found out about this app after scammers used it to gain access to my account. I didn’t get a notification for verification or anything! I’m exhausted and annoyed from needing to run around checking and locking all my accounts and changing passwords, I even needed to lock and delete the “hacked” account and will spend the next month wondering what they are doing with my information. Only reason I got this app is to make sure nobody else can use it to gain access to my new account so easily again. Very frustrated, if you intend to keep this app up as a log in option it needs some SERIOUS work and improvements.
As others have said extensively, this app is non functional in so many ways that I’m honestly surprised that apple even allowed it to be published to the App Store. I’m lucky enough that I can’t even get far enough to be locked out of my account, the app simply crashes with a white screen after clicking register. Honestly you can feel the utter contempt these government departments have for ordinary citizens when using something like this. This must have been worked on, seen, checked off and brought to the attention of hundreds if not thousands of people, yet still we ended up with this flaming garbage. I hope whoever was in charge of this ends up trapped in an eternity of Sisyphean hell, forced to engage with endless chat bots, call hold music and terrible designed apps.
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