Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Fitness AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I misread the class time because there was a past booking on my week view for the same class type. Move these to a separate section or hide them more than the current mild blur
I’d love to use this app in Latvia (since it’s advertised on myfitness.lv), but… Last time updated April 2012. No iPhone 5/5s screen support (let alone 6 and 6 plus). Very outdated (pre-iOS7) visuals and icon. And the whole UI is clumsy and slow (feels more like a bad mobile website, than a well made app). Overall - quite a disappointment. MyFitness - please, get your act together! The idea of a mobile app is great, it just needs to be executed properly. ;)
MyFitness With MyFitness mobile app you can: • Follow the clubs’ timetables • Book your classes • Book body analysis (fee-based)...