Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fidelity Bank & Trust International Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was forced to download this app to be able to access my online banking. It was supposed to be “easier”, but nothing in the app works. It made me change all of my login info only to get stopped at the “Set up my Security” section. I’ve tried to sign in on their website and I get told my “username has been blocked”. Also, you have to love that you can’t log in with your username and password. You have to use all of your correct info only to then have to wait for a OTP…….through WhatsApp. I can’t wait until nobody can get their OTP because WhatsApp is down. Whoever made this app did not think about ease of use, or anything that actually helps the customers. Next time please hire someone that actually understands what they’re doing, and actually has to use the product before you force everyone to use it.
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