Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equifax · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t use the app or website. I get errors of some sort over and over again. So I thought “ok, I guess I will have to mail my request to remove the freeze on my credit.” I thought “no problem, it will just take a few days longer.” OH, was I ever WRONG about that!!! I sent the papers I was supposed to send, and then got a letter asking for two more things along with a copy of their letter I just received. I sent what was requested and have now received another letter asking me to send the same items I sent the first time!!! I am being sent around and around in a circle and I feel like my credit information is being held hostage. I tried calling Equifax on the phone and couldn’t reach a human. I wish I could remember how I reached a human when I had my credit frozen. I have now waited over TWO MONTHS to apply for a credit card I want. That used to be such a simple thing to do since I have great credit. I thought I was doing something precautionary and wise when I froze my credit last year, but if I EVER get Equifax to REMOVE my security freeze and let me access and control MY credit information, I never want it frozen again and I guess I will just always hope for the best. The other credit bureaus will let me freeze and unfreeze online, but what I am going through with Equifax is ridiculous. If I could get on their website or app, I would unfreeze my credit myself because I certainly have no confidence in their customer support. As of now, I have no idea what I am going to do, and don’t know whether to scream or cry. I would try to email or reach out to Equifax in some other way, but there doesn’t seem to be a way for me to do that either. I am a senior citizen and have some health problems, and I really don’t need this aggravation too, and right now I am really upset because this has gone beyond ridiculous.
I love Equifax. I love them. They’re working with me so well the people that I just talked to an hour ago he was so sweet and kind and generous and he did my service so excellent. I gave him 150 million stars. It was so easy and if I had my own business, I would hire him as a manager. That’s how much this nice sweet guy that I talk to. He was just kind courteous and considerate of my needs and he took care of everything and I really do appreciate it. I wouldn’t change a thing. I’m a victim of fraud and identity theft and they really took care of my needs and they’re still taking care of them to this day. Just keep up the good work thank 1 million stars specially for the one. I just got off the phone with thank you.
As our food manufacturing business has progressed to the 3 year mark we are now looking at financing to scale operations. It’s imperative to have a score of 650 or higher to make sure you can meet most institutional cutoffs for the SBA 7(a) loan. While growing the business during the 3 years there were a few times where we had to play one two pick a few with bills all while affording payroll, rent, receivables, etc to make cashflow happen and not go out of business. The NET 30 pay cycles turn into 60 days by the time the money hits your hands. If everyone wants your stuff that’s also a bad thing when you’re not getting paid fast enough by corporations that are much larger than you. Now that we’ve mostly stabilized we are making sure that everything’s polished before hitting the lenders. This is a good way to do it.
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