Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Des Moines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used app to access site to submit request for storm debris removal, crew was there the next day! Great way to skip the phone tree.
This app is a great way to contact who you need to in the city government
This app is a great way to communicate issues with the city. The requests are easy to input, and they are handled quickly.
Report problems where and when you find them! With myDSMmobile, you can reach out to your City government right from the palm of your hand. Use your...