MyBCBSRI

Blue Cross & Blue Shield of Rhode Island · iOS

MyBCBSRI

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MyBCBSRI screenshot 1MyBCBSRI screenshot 2MyBCBSRI screenshot 3MyBCBSRI screenshot 4MyBCBSRI screenshot 5MyBCBSRI screenshot 6MyBCBSRI screenshot 7MyBCBSRI screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MyBCBSRI Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.9 ★(48)

Rating Distribution

1.9
★★☆☆☆
48 reviews
5
75%
4
0%
3
4%
2
4%
1
17%

Top Countries

🇺🇸 US🇮🇳 IN🇨🇦 CA
Reviews (3)▼
★☆☆☆☆LJ19644/23/2023
Can’t log in

Can’t log in. Allows me to reset my password and then says my details should be the same as the website and won’t open. Can’t set up Face ID because it won’t scroll down to the check box and continue button. Now I’m locked out of the website as well. Why advertise an app that doesn’t work? We pay you thousands of dollars a year for overpriced healthcare, the least you could do is give us the illusion that the system is working for us with a functioning app. Pathetic!

★☆☆☆☆Honest UX Reviewer1/30/2023
Can’t even login

When prompted for Face ID I present my face and then receive an error message “session has expired” and it does not login. Then I put in my email and password. Again, I receive an error message “session expired” and I do not log in. Why even develop and publish the app if your users can’t even login? You make it extremely painful just to pay a bill, as if giving you thousands of dollars a year wasn’t painful enough. Better yet, if you can’t pay your bill, your coverage simply expires. Frustration is built in, while you give money to a company that provides a terrible user experience. Ah the joy of health insurance.

★☆☆☆☆J Squared Two Point O1/13/2023
So Bad You’ll Need A Doctor … But You Won’t Find One Here

Using this app is like hitting yourself over your own head with a hammer repeatedly: it feels so good when you stop. The lists of qualified healthcare providers are outdated, so attempting might still connect to a doctor who might still be in practice… or not. Might be a paint store. The cost-calculator is completely broken and just spins fecklessly, leaving you wondering if the cost of a visit is just too high for modern computing power to even calculate. There is no method of scheduling an appointment via the app, implying that, a mere 23 years into it, BCBS has not yet taken the leap into the 21st century. Some of the buttons say things like “find a doctor,” and “find a cost,” but don’t actually do anything. So, they’re not so much links as non-sequitur suggestions. If health insurers are looking to improve their dismal reputation by streamlining and facilitating the process of navigating the administrative burdens of the healthcare system, they should hire an app developer and not an oral surgeon because trying to do anything on this app is like pulling teeth.

Version History (7)▼
1.357/13/2026
1.342/1/2026
1.331/1/2026
1.329/22/2025
1.317/23/2025
1.306/23/2025
1.296/2/2025
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (1)▼
English
App Details▼

Here’s what you can do with myBCBSRI • Use one login for website and app • Use Face or Touch ID • View your BCBSRI medical, dental, and pharmacy ben...

iOS App ID
1574734766
Content Rating
13+
Min OS
15.0
Size
46.0 MB
Publisher
Blue Cross & Blue Shield of Rhode Island
US