Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fred Fernandez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tested this app before being released and I must say, as someone who travels OFTEN, this app is AMAZING! It helps me so much with tracking my MPG, my favorite gas stations and the places I stop to eat while I travel! I also commute a lot and I use this app to track my daily commutes and my long distance travels. I think this app is going to go far, a game changer for every day travelers !!
The basic premise of the APP is to aid and assist in the major expenses when traveling by providing an insight to lodging, eating and gas and providin...