Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stoke-on-Trent City Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t get the app to work , blank screens on logging in. Poor service part as all the call centre do is refer you to go online
Very saddening that stoke is still playing catch up with other city’s. This ‘app’ is always freezing and viewing your council tax bill hasn’t been working since last year. Submitting enquires, complaints and comments via the online form is also useless as very rare u would receive a reply. They need to supply a working email contact so that people can have proof that they attempted to contact the council. Contacting via phone is long and at the end if any legal issues arise u Dont have any evidence that you did your part. Fix up council!
Not very good. It’s very basic. Just like stoke on Trent. I was trying to find a calendar for the last day the brown bin is collected but cannot.
The official Stoke-on-Trent City Council app, your personal app to enable you to transact with the City Council easily. Information and transactions...