Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗urbn; pockets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very limited mundane interactivity for my 4 year old. She tired of it within 10 minutes. Money wasted.
We got my kids the bundle because they looked so great and educational. It's too bad they don't work! They freeze and crash every single time we use them. We tried on iPads and iPhones to make sure it wasn't anything we did. All of our software and apps are up to date. It's so disappointing, I can't believe I spent $13 dollars on this junk.
Big white rectangles showed up where instead of pictures...audio good but useless without the pictures. Mom and child highly disappointed
10, 9, 8, 7... Engines running - go! Get suited up, take a photo and take your best friend with you to spend a day in space. Get to know all about tra...