Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valgy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not a bad app, but it would be nice to be able to adjust the number of servings once the whole recipe has been entered. You don’t make something for the same number of people every time, after all. Example: I found a recipe online that was designed with six servings in mind. I entered all the data, including the amount of each ingredient, as set for six. I expected that I would be able to adjust the number of servings whenever I used a recipe, turns out you can’t.
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