Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEV-BOAT STUDIO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game looks nothing like the ad presents. It has potential to be something interesting and fun but there is waaaay too many ads. Not only on the top and bottom half of the screen but not even after the game loads you're hit with an ad, follows by ad pop ups to purchase items quicker and then more ad pop ups not even 10 seconds into gameplay. Disappointed.
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