Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Just Energy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This “app”, like their website, proves that Just Energy is exclusively interested in sub-brokering power and nesting sales for other services like water filtration, not consumer satisfaction, nor facilitation of transaction-based services. Amazingly, the same is true for their call center non-sales agents, who do not listen, except in cases where you provide your banking or credit card info to set up “auto pay”, which ironically sums up their business model. Invest a little money and time to impress your customers, or you will surely lose them to other providers like GME, TXU and Cirro, who all have exceptional applications for their consumers.
It takes the planets aligning perfectly on the sixth blood moon of the new year just to get this app to load correctly so I can pay my bill. All I want is to pay for my electricity so I can cool my house and cook food for my family without having to speak to a human being. It’s 2021. I feel like this isn’t too much to ask.
I’ve used this for several years when it comes to paying your bill it messes up a lot either you can’t fill in the info because it’s half not there or when you pay for your bill it has a loading icon forever and then it tells you to fill it out again and it doesn’t show up that you paid it even though you did. This really needs to be fixed it has many bugs in the program or something. For customer’s like me that have been with this company for well over 8 years this is a disgrace and it needs to be fixed ASAP!
My Just Energy app offers access to view/pay bills, monthly usage & payment history through your phone or tablet device. To get started, download the...