Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ken Rose · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased this for my sister-in-law. She is not tech-savvy. I wanted simple. This product is simple. However, It is not customizable. It needs the user to launch it everytime they boot their phone. I wanted to remove some functionality. I wanted to minimize some features. And wanted to mazimize the text more. These simple functions were not visable to me. Finally, I liked the product for it’s simplicity. This application would work for many who purchase it. Good luck.
Designed for seniors and others wanting a simple interface. All buttons and text in large print. Avoid the inconvenience of searching all over for yo...