Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IBI Group Hellas SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was not immediately clear how to obtain a username and password. There is no registration link or guidance in the app for new users. You have to register on the web portal before you can use the app.
There is no warning or alert that you changed your old app. Have been trying troubleshoot login in to the old app for 5 mins then to realize you produced a new app. I had login issues with the new app too. I do not think this was properly tested. The sandwich bar on the right but the menu pops up from the left. Not a big deal but for someone that has been trying to login for 5 mins, this was annoying.
The Mobile Application is intended for Nea Attiki Odos existing customers (e-PASS subscribers) and provides functionalities existing on the Customer W...