Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christian Drapatz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app. I’ve been using it for years. It needs a low light mode theme or a dark theme.
I entered my income and on the accounts page it showed up, but I then he overview page it said my accounts were all negative. Better of just making your own google sheet in my opinion.
My biggest issue with this app is the way the dates are listed. Not very U.S. user friendly. Wish I had the option to list date as month/day/year. Otherwise, I like this app for home/small business budget.
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