Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrii Torbenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previous complaints seem fixed, I can definitely see my money…. However it took me 20 minutes to upgrade everything There’s nothing left
Can’t see how much money I have and doesn’t update much. Need to add some updates
Doesn’t let us update any more. Can’t see how much money I have. Really boring
Open your bowling club! Purchase more alleys to expand your business. Clean the mess and fix the broken floor after visitors. Remember to polish balls...