Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗METROPOLE ROUEN NORMANDIE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Buggy
The app may be useful, but i’ve been studying in Rouen for a few months now and I’ve never had a good experience with its transport. The buses arrive whenever they want, let it be: 2-3 minutes before, or 2-8 after; being the bus 11 the worst. There are even days in which this bus simply decides not to pass without warning. And the worst part, is that there’s no uber in the whole ville to compensate this bad service...
Easy to use
My Astuce se réinvente pour vous simplifier toujours plus vos déplacements. My Astuce est l’application officielle de transport de la Métropole Rouen...