Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janet Ng · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After taking a Master level DSM course and working in the field of alcohol and substance use for over 5 years, this application is perfect for self diagnosing. The application uses question specific to criteria to assess for alcohol dependency. Anyone who may be questioning their drinking can quickly diagnose themselves using this application.
Two quick, easy, yet comprehensive alcohol use assessments: one with questions based on DSM IV criteria, and one based on DSM 5 criteria. Both results...