Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mullen & Pohland GbR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nearly excellent. Marked down because of a slightly unintuitive UI. Still, it has some very good features hiding in it, like the ability to link two mushrooms and then scroll down their features simultaneously for comparison. It’s slightly weird that the guide regularly uses Greater London as its reference location. Why?
I have just very recently bought this app and as it had no ratings I was sceptical. But it turned out to be by far the most comprehensive and most easy to use mushroom guide I have come accross. The pictures are superb and the Id key is fantastic. Also the selection of species (750!) has apparently been specifically done for the UK not some other European or American region which make other apps I have purchased useless. Well done!
The app covers 750 species, comes with 2500 carefully selected images and text written by mushroom expert Andy Overall. This guide will help you qui...