Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ILYGuts Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s one thing to rely on your users to build your catalog of information, but it’s another thing to make them pay for it, especially if they’re trying to make your app better, when it’s clear you need to be like paying people instead when you only have three different artworks listed for the city of Seattle and like five listed for the city of Philadelphia, Philadelphia has more public sculpture than any other city in the United States, but you wouldn’t know that looking at this map. In fact you would assume that it’s a very poor town
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