Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maerix inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If this app were free, it wouldn't be worth the time spent to download. This has no practical application for emergency service personnel. If you are already ems/firefighter/etc, then you know this info this app contains. Don't waste your time/money.
As a drycleaner I thought it would be useful to have a chemical component list on my phone to save my from looking up items up on MSDS sheets. Guess what? I deleted it. Worthless even for free.
Basic information for the beginner. Internet connectivity to an actual MSDS database would make this app a really useful must have app.
A Material Safety Data Sheet (MSDS) is a document containing information on the potential hazard of a chemical product. It is an essential information...