Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MSCHF Product Studio Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is nicely designed. The 1% battery icon in the top right corner is a good touch. Problem is the app messes with my screen time data. I’ll open a drop and then close the app but the website for the drop just never stops counting in my screen time. Even with a full phone reset it still keeps counting up in the screen time. Only way to fix it is to put a time limit on the website in screen time app. Also why did you take away the ability to view precious drops???
I downloaded this because a website that promised a “secret drop” insisted I download their app to get a “password” (which, by the way the app doesn’t provide.)This seemed incredibly suspicious, I wasn’t sure why they had a vested interest in me downloading their app. Well, it only took a second to find out. In the three minutes I have had this app, it is asked me three times for to give the strangers who own this company my phone number. It has promised me vague offers of “stuff” if I give them my personal phone number. They claim I need to “identify” myself by giving them my phone number, when there is absolutely nothing that they need my identity for, and if they did, it is totally possible for their app to identify me as an individual by my phone’s unique identifier without demanding my phone number. You cannot have my phone number. You don’t need my phone number. You will never get my phone number. There is absolutely no good reason for you to have, or ever ask for, my phone number, unless this is a marketing scam to harvest phone numbers from stupid people. I get enough robocalls bothering me throughout the day already, thanks for the offer. Oh, and look, on the app description page, the app privacy section says my information “may be used to track me a cross websites owned by other companies.” How completely unsurprising. How much less trustworthy could this app or company be? I guess there are a lot of users who don’t mind risking getting bothered by robocalls all afternoon, but I have a job. and I’m not gullible enough to be enticed by “passwords” or think that “secret drops“ or similar nonsense are somehow worth handing out my personal info to strangers somewhere on the Internet to do what they please with forever. Anyone who falls for this, enjoy your robocalls. Deleting this app. Goodbye.
Love this app and it’s unique products that are offered, usually just for the sake of being unique or making a statement it seems most of the time. But I do want to know, what happened to the chat feature? I could have sworn it was there when I got the app, and I don’t see any update notes about removing it
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