Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MotoAmerica · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using Live+ for 3 years now. Even as MotoAmerica has become more widely accessible across other platforms, Live+ has remained my reliable go-to for streaming on the go. My weekends are busy and I often only have time to catch portions of races here and there on Saturdays. The stream is almost always perfect, playback is near perfect, and latency is not bad at all. This app is a mainstay on my home screen!
Great concept and MotoAmerica has come a long way but the App is way too complicated and will spoil the results if you open the app at the wrong time during a weekend. The WSBK site is much simpler and to the point. All the practice and finisher interviews are just white noise. If you can put that somewhere else and just have the basics it will be much cleaner. Thanks!
Fix some minor things and I’ll love it 1. The buttons during playback are really hard to hit. The symbols can appear the same size but the reactive parts need to be a good bit bigger. 2. If I’m tapping pause-play-pause-play repeatedly, the controls should not disappear. 3. Allow me to disable auto-play of any media when the app opens, whether it’s a live feed or the [cool] intro. I have to pause it every time (whether opening or returning to the main page), and see #1 for added frustration. 4. Date-Time stamps on the video listing that indicates the event start. Possibly an alternative or an additional helper is an order of events (1, 2, 2A where 2A might indicate simultaneous footage like in onboard video) 5. Progress indicators in the video listings so I know how much I’ve completed or have remaining or if I’ve watched it at all. There are some other things that could improve the experience, but addressing those would make this a solid 4-star app and greatly improve my enjoyment of Live+. Add things like download ability and a watch list concept and I could easily give this 5 stars if executed decently.
MotoAmerica promotes the AMA Superbike Series. Sanctioned by the American Motorcyclist Association (AMA) and the Fédération Internationale de Motocycl...