Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniela Krug · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Brilliant idea for an app but it just doesn’t work in reality. As a frequent Cambridge bus user this app appears to be brilliant but sadly, the “live” bus tracking appears to just be guessing based on the timetable rather than actually tracking the buses. I can stand at a bus stop and the app says I should be able to see the bus but it isn’t there. The bus doesn’t turn up and it vanishes from the app. In the end I just go to the stop and wait for a bus, no differently than before the app came along.
A Real-time bus journey planner for Cambridge! MotionMap shows real-time bus info so you can plan your daily bus journeys in and around Cambridge. It...