Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mortgage News Daily · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really nice for keeping track of mortgage rates and doing mortgage calculations without some website trying to grab your personal info. Devs if you see this, consider adding a stock ticker style widget to keep track of mortgage rates. I’ve been wishing for one of those to put next to my watchlist and it doesn’t exist in the stocks app.
I originally got this app to get a glimpse of the rate movements. It shows that and much more in fact. Whoever updates the news writes an extremely useful synopsis of the daily rate shifts. They explain why it went down or up and where it may go. It’s like Mortgage Rates for Dummies and it’s become the app I didn’t know I needed. I highly recommend it.
Very informative app. Apart from basic mortgage calculation, it shows your amortization, early payoff and it does very good and detailed analysis on how the rates have changed. On the Rates page, it also tells you how the market today will potentially affect the rates in whichever directions and by how much. It would be supper helpful, if the app can show the 30yr or 15yr rates chart by state.
Mortgage Calculators - Basic mortgage payment calculator with charts - Full amortization table - Total cost of loan - Compare your loan against anoth...