Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dragon Technology Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wanted something to just play code then speak the letter, and support Farnsworth. This is it!
It says “offers in app purchases”, but no where does it say anything about what that is, how much, or what limitations it has without the purchase. So, you have download it to then find out the gotcha - you can only use it for three hours, then you have to pay $4.95. There, I saved you the trouble of downloading it to find out. I don’t really know anything about the app to rate it yet since I feel deceived by it not being up front about what the “free” version’s limitations are until _after_ you’ve downloaded it.
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