Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Montgomery Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am regularly getting notifications of “technical difficulties” when trying to sign in to the app. Whether I use a password or Face ID, 50% of the time (at least) I’m getting a warning for technical difficulties which is not ideal when trying to look at my accounts
So many issues with login using Face ID and the site seems to be down more than it should be. I keep having to turn face us back on after getting the message there were problems logging on. No other apps that use Face ID seem to have this problem.
The mobile app shuts down frequently in the middle of a transaction causing me to sign in frequently. That is very inconvenient
Easier and Friendlier just got even better with the Montgomery Bank App. From the convenience of your phone, you can manage your money anytime, anywhe...