Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DIMMPLE PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is soooo aesthetically pleasing. Feels like a video game almost. The downside is that it doesn’t have a dashboard you should be able to open your app and see all the essential money related items as a snapshot. With this app you have to click between them. Now if you have a pretty simple financial life this could work well but man if it was laid out like true bill or kint the other apps would be in troubllleeeee! Kudos for the Design though. It makes you want to budget. So fun
The overhaul UI redesign of this app is utter GARBAGE. As a paying user from before, all the good qualities of the app, like simply spending tracking, and easy to use budget settings that let me customize as needed - all gone. All I wanted was an app that I could input my budget for the month, say “Food. Set a budget of $100 that would rollover, and every time I spent money on food ide just quickly hop on the app and press the subtract button and input the amount. When I was planning on going out, I could quickly check the app to see how much I had left to spend for the month. S I M P L E. Now, the app has like 5 different “budgets” making overall viability of your finances impossible, it highlights the amount of money spent (why do I care to see how much I’ve spent??) instead of how much I have LEFT (this is now a small greyed number) and I have to go through 2 different screens and forced to select a category from a list. It’s so unnecessarily complicated. CHERRY ON THE CAKE: ALL MY DATA AND SPENDING INFORMATION THAT WAS IN PROGRESS THIS MONTH IS GONE. The system said it migrated the data, but there’s random “rollover” charges from months ago, and spending on the monthly budget from months ago as well. The team took a flaming crap on this app. REFUND ALL OLD USERS.
I am a college student— I work and save a large portion of my income during the summer, then transfer a certain amount out of my savings each week during the school year. Every other budget app I’ve tried relies on tracking bank transactions and doesn’t register transfers from savings as “income”, making them almost impossible for anyone without steady income to use. Having to manually log every transaction is a little less convenient, but it’s worth it to be able to quickly and easily check how much money I have left for the week. One feature I would love to see would be the ability to add recurring payments for bills and subscriptions. Right now, I calculate the monthly cost of all my bills and subscriptions, divide it by 4, and subtract that from my weekly budget— but that means I have to redo my entire budget every time that amount changes. Being able to add bills and subscriptions, as well as see upcoming payments, would be really useful.
Your finances are private. Your budget app should be too. Money Journal is a privacy-first budget planner and expense tracker that works without link...
| Name | Price | Type |
|---|---|---|
| Monthly Pro | $5.99 | Monthly |
| 1 Month Premium | $9.99 | One-time |
| 3 Months Premium | $21.99 | One-time |
| Yearly Pro | $29.99 | Yearly |