Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moments Journal, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has really helped me get in the habit of journaling! It makes it so easy and takes away so many of the excuses that I find myself using it all the time. I also really like the feature that summarizes my journal entries and gives me feedback about trends in my life that can be difficult to see myself.
Moments makes journaling super easy. You can log your thoughts any time, any place. The instructions are clear, your entries are titled and summarized for you, and it has great added features…I especially enjoy the personalized and general questions the app creates for you.
I drive a lot and often wish I could capture my thoughts while commuting and have them translated and culled down into journal entries. This app turns my recounted days and future plans into a digest that has me organized and reprioritizing in new ways. Very exciting tool to have!
Moments is the most private journaling app on the market, designed to supercharge your therapy sessions. * Do you ever have anxiety before a session...