Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AllAboutApps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t think there is anyone supporting this app. The weather segment doesn’t work. While I won’t make any effort to get my 99 cents back, it’s disappointing to buy something that doesn’t completely work.
Well job done! 👍
Looks nice. Battery and steps sync correctly. Weather hasn't changed since I installed the app. Even if I click on the Yahoo icon to go to the Yahoo weather website, the weather still doesn't update. Disappointing.
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