Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOJI WEATHER PTE.LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While the app allows the user to choose either metric or Imperial units for some weather data (temperature, for example), other data such as precipitation amount is metric only. This makes no sense whatsoever. I contacted the developer and they essentially seemed unconcerned about this. They simply agreed that my observation was correct, and said nothing more. That was a few version ago, and this issue remains. For this reason, I cannot bring myself to use the app any longer. A pity because, otherwise, I think the app is decent.
Really appreciate the straight forward weather information
Absolutely fantastic weather app! The data is incredibly detailed and highly accurate, making it easy to plan my day.
Foresee the Unseen. Discover MojiWeather—your ultimate companion for precise, professional weather updates! Check the 24-hour weather in real time—whe...
| Name | Price | Type |
|---|---|---|
| Premium Weekly Promotion | $0.99 | Weekly |
| Premium Weekly | $1.49 | Weekly |
| Premium Weekly | $1.49 | Weekly |
| Premium Monthly Promotion | $3.99 | Monthly |
| Premium Monthly | $4.99 | Monthly |
| Premium Monthly | $4.99 | Monthly |
| Premium Annual Promotion | $19.99 | Yearly |
| Premium Annual Promotion | $19.99 | Yearly |
| Premium Annual | $29.99 | Yearly |
| Premium Annual Promotion | $29.99 | Yearly |