Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Missouri Department of Transportation (MoDOT) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glad MoDOT had this application created & appreciate you guys allowing us to have real time feed of the roads. I use it almost daily for rush hour traffic & accidents for the commute to work & weather conditions. After several years of using this app, can’t say I’ve ever had any issues with it. Seems like a lot of Missourians are unaware this app exists. MoDOT should consider advertising it more, I’ve recommended this app to several people I know and they had no idea it existed and have started it use it as well and think it’s awesome an application like this exists.
I have loved using this app for several years and will continue to use it. It’s very helpful! However, recently when I open the menu, I can’t close it again, or get back to the map. It’s like the menu gets stuck in the open position. The only way to close out the menu is to close the app and wait awhile. If that could be fixed, I would love this app again! Thanks.
This app is so helpful and simple to use/understand. My only problem is that if you open the menu, there is no way to get back to the map. You have to completely close out of the app in order to get to the map again. Luckily it will save your settings (I was looking at weather info rather than the traffic default), but it’s still an issue. Thanks for creating this app though! It’s been very helpful many times.
The MoDOT Traveler Information app shows current work zones, incidents, and weather-related road conditions on state-maintained routes in Missouri. I...