Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Overton Power District #5 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm actually quite impressed with this app, especially since I hate their website. It's very easy to make payments, report outages, and check your overpriced bill (thank heavens for our little monopoly). You can even customize push notifications to remind you when you need to pay your (most likely exorbitant) bill. As much as I dislike this company, the app is really good.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...