Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alan-1, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love what Alan-1 is doing with their partnership with Atari and incorporation of the major league esports league into all of their games. It really makes playing games that have it so much more fun now that every game counts! Earning league points for participating in daily, monthly, and special event tournaments really is engaging. I love it when someone beats my score during a tournament and I get a notification taunting me to go beat it back! So much fun.
MLES Every Game Counts® is a unique esports tournament series offered by Major League Esports. This series features games, allowing gamers from all ov...