Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MIT Sloan School of Management · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has been revamped recently and is significantly better than it used to be in terms of usability and design.
MIT Sloan Management Review’s articles always give me new insight into complex business, technological, and corporate + cultural topics. Typically I read them on the web or in print, but with his new app, I’m loving having them in an iPad friendly format. Navigation and organization are clean and I can find my articles quickly. Fantastic job on the new app!
Love this app - it’s so easy to find what I want or just browse, and graphically, it’s a much more enjoyable experience than both the previous version and other publications I read regularly
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