Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abacus Solutions Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Stamps don’t register or randomly disappear, so working towards that free coffee takes twice as long. They say it can take up to 24h to appear, but they should appear instantly. I’m waiting weeks for them to appear now! The app is also super slow to load and use on an iPhone X. The cafe doesn’t use physical loyalty cards anymore so it’s time to change cafes.
Mission Cafe online ordering app allows you to place an online order for eat in and takeaway. The app also allows you to view the status of the order...