Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mircules · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty cool app. It is very nice to be able to watch for DX on the phone. I would have liked to have a UTC clock display on the app. I also have to admit that I have not actually used this for serious DX work, but it is handy to be able to get an idea of what is going on. 73 de NS0W
Find out which interesting DX HAM Radio Amateur operators are “on the air” on the amateur radio bands! Mircules DX Cluster is an iPhone and iPad app...