Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Cornelis Johannes Maria van Geel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First, this game is attractive, which is a big win. Second, I love having levels! Third, I love choosing a square and the flagging/clearing. No more accidental bombs. I am glad that you can continue to play after setting off a bomb. The problem is that there are times that you have to guess. I don’t want to play a guessing game. It happens too often and there truly aren’t other clues. I hate leaving 3 stars. Sorry to the developers! There’s no 3 1/2 so I’ll say 4.
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