Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanford University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app consists of a 15 minute audio file that guides you in a relaxing breathing exercise. I had used it several times during stressful episodes during my husbands lengthy hospital stay. But the last few times I have tried to access it I have been unable to open the app to access the file. There is an error that needs to be corrected, until that happens the app is useless for me. It also instructs you to use your name but that didn’t work, the nurse gave me another ID to use
This app serves as a medium for delivering a digital form of medicine — in which a relaxation audio file represents the medicine. The app records the...