Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Visma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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If this app is supposed to improve communication between school and home, it is had failed miserably. Now that you can no longer use the desktop/website to read messages, every attachment/pdf that gets sent home via Visma is now only available on the app. This means something originally intended to be read on a A4 paper with 12 Pt font is now on a 5x7cm mobile screen. It is incredibly frustrating that this is the only way the schools can send parents information. I’m all for saving the environment and using less paper, but this app has not made life easier.
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